An online store should always be evolving, improving its features and strategising for the future. If you’re operating your business online it’s really important to stay on top of things, to keep your existing customers interested and to attract new ones.
Here are 5 ideas you can start trying as soon as you finish reading this article
1. Optimise Your Store for Mobile
Neglecting to consider users across all devices can cost you a lot of customers. These days just as many people are browsing the web on their mobile devices as they are on their computers. Make sure your store displays and loads properly on mobile devices and smaller screens to make the biggest impact you can.
2. Use Marketplaces to Promote Your Store
ECommerce Marketplaces are websites that allow third-party sellers to display their products. These platforms are highly beneficial because they generally have a lot of traffic and engagement. They are also relatively inexpensive to use.
Good examples for online marketplaces in New Zealand include:
- Facebook Marketplace
- There are also various niche online market places depending on your particular industry
Marketplaces allow you to increase brand recognition and to help new customers find you easily.
3. Conduct Split-Tests Often
There is always going to be areas a store needs to improve on. A/B testing allows you to compare two different versions of your site to see which layout, images or wording promotes better engagement.
A/B testing allows you to listen to what your customers like and don’t like about your E-Commerce store. It gives you the chance to make changes, for the benefit of your sales!
- Start Using Social Media
Social media is a fantastic way of promoting your business. Not only does it give you the opportunity to reach countless numbers of people, but it also allows you to interact with your customers, to nurture relationships and grow your brand awareness.
If your business isn’t on social media yet, it’s time to get started. Consider which platforms best fit your specific target audience and your particular organisation’s voice.
- Make Security a Priority
This year Google made the call to start warning users when they’re on a website that isn’t secured by an SSL Certificate. An SSL Certificate is used to encrypt data on a website, protecting users from thieves and hackers.
Security is essential, especially when you are conducting transactions on your website. It’s also vital in attaining your customer’s trust. It’s never been more necessary than now to protect your website with the adequate encryption.
Want to find out more about marketing your E-Commerce Store? Check out our free marketing plan!