How to increase website sales online is a question very frequently asked online. Allow us to shed some light on this matter. You’ve got a business. Your business now has a website. It’s a good website, but funnily enough, since it went live, you haven’t been inundated with enquiry emails or sales.
Unfortunately, the simple fact is online business isn’t a case of ‘if you build it, they will come’; there’s far too much competition out there to make it by setting up shop alone.
Fortunately, there are steps you can take that will help turn your website into that customer-facing sales force you dreamed it would be. Below are three of the most important things you can improve once your website goes live to increase website sales online:
1: DESIGN FOR USER EXPERIENCE
Your website is the face of your business much like the store-front is the face of the shop. It shows your customer who you are and what they can expect from you. All of this happens within the first few seconds so it's important to make sure your website communicates the most important things up front. Once your visitor is in amongst your website, the next thing is making sure they can find what they want as easily as possible. Consider how simple your navigation is and how long it will take a customer to go from home page to checkout. We've provided a list of a few ways you can improve the user experience for your website here. The key is an easy, positive experience for your visitor, which will increase the chance of them becoming a customer.
2: OPTIMISE YOUR CONVERSION RATE
Your conversion rate is the percentage of your website visitors that take an action you want them to. Mostly, this is filling out an enquiry form or purchasing a product. What your website should be doing is pointing your visitors in the direction they need to go in order to fulfil these actions. There are small, functional things you can change on your website that improve your conversion rate, like the placement of contact forms or the size of calls-to-action. You can read our list of conversion rate optimisation (CRO) tips here.
3: GRAB THE RIGHT TRAFFIC
The best way to optimise the conversion of the visitors to your website is attracting the kind of visitors who are likely to be interested in what you're selling in the first place. Consider the marketing efforts you're putting into your website and how your audience is going to find you on the internet. You have a few options to consider here, like search engine optimisation (SEO), pay-per-click (PPC) campaigns and social media marketing (SMM). You can get more information on getting relevant traffic to your website in this article here.
By addressing these three factors, you should definitely start to see improvement in your visitor engagement with your website and even see increased sales!