The Web Company Blog

Google Adwords Updates 2017

jonty@tinyaxe.co.nz (Jonty Buchan) — Wed, 11 Oct 2017 21:40:57 GMT

Google Adwords can now automatically double your daily budget.

7 Reasons Why You Should Be Using Social Media Advertising

jonty@tinyaxe.co.nz (Jonty Buchan) — Wed, 04 Oct 2017 22:56:48 GMT

Have you checked your social media account today? I have. I did it when I woke up, while I was still in bed. I scrolled through my Facebook feed, past recently tagged photos of acquaintances and election opinion posts, a few memes and a couple of Tom Petty tributes, even some really cute cat videos.

Why is Social Media So Important for Businesses?

jonty@tinyaxe.co.nz (Jonty Buchan) — Mon, 02 Oct 2017 22:38:31 GMT

Social media is now a really big part of almost all consumer journeys. These days, it’s extremely likely that people will look up a store or a brand on Facebook or Instagram when they consider buying an item. Social media profiles offer customer reviews, product information and special offers on tap. It lessens the gap between corporations and the consumer, allowing brands to build better relationships and improve engagement with their concepts!

How Can Small Businesses Compete in SEO?

jonty@tinyaxe.co.nz (Jonty Buchan) — Mon, 25 Sep 2017 22:53:51 GMT

SEO Basics for E-Commerce Stores

jonty@tinyaxe.co.nz (Jonty Buchan) — Wed, 20 Sep 2017 22:58:15 GMT

Your store showing up in a Google Search allows potential customers to find your products with ease, bringing you more business, more engagement and more money. Search engines offer an invaluable source of organic traffic looking for stores like yours, SEO can help you tap into this.

Conversion Rates and E-Commerce Stores, How Does Your Website Measure Up?

jonty@tinyaxe.co.nz (Jonty Buchan) — Tue, 19 Sep 2017 00:10:16 GMT

What is a Conversion Rate?

Security Essentials for E-Commerce

jonty@tinyaxe.co.nz (Jonty Buchan) — Wed, 13 Sep 2017 22:45:53 GMT

One of the Most Important Components of an Online Store is Security

Any website that deals with sensitive information such as credit card data or personal details are at risk of being targeted by hackers. If an online store lacks the essential protection, they’re exposing their customers and themselves to malicious intent.

Website security is also crucial to E-Commerce retailers because it offers customers reassurance that your store can be relied on to keep their information safe. It’s necessary for all businesses to have their customers’ trust - but even more so for online stores. There is just too much at stake for online shoppers to risk using dodgy platforms.

Google Shopping, How Does it Work?

jonty@tinyaxe.co.nz (Jonty Buchan) — Mon, 11 Sep 2017 22:03:07 GMT

Eye-Grabbing Google Advertising for E-Commerce Stores!

Google shopping is a feature Google offers that allows businesses to run campaigns for their products that show up on searches. When users search for a product, results from E-Commerce stores will show up on the top of the page. This places offers in the direct eyes of the consumer, as soon as they make the search.

5 Great E-Commerce Ideas To Start Using This Month

jonty@tinyaxe.co.nz (Jonty Buchan) — Wed, 06 Sep 2017 22:15:32 GMT

An online store should always be evolving, improving its features and strategising for the future. If you’re operating your business online it’s really important to stay on top of things, to keep your existing customers interested and to attract new ones.

How Online Stores Keep Us Coming Back For More

TWC — Mon, 04 Sep 2017 22:58:53 GMT

It’s pretty hard to find people that don’t shop online in 2017. ECommerce is a huge industry and with the amount of people looking for exceptional online shopping experiences; new opportunities for businesses are constantly developing.