There are lots of platforms out there on the world wide web just waiting to host your website or ecommerce store. There are also uber geniuses behind these platforms working hard to make sure theirs is the best, with features that act as unique selling points aimed to outdo all others.
So, which platform is best? What should you use to take your website to the next level?
Well, it all depends on what you’re looking for.
Here we’ll discuss some great website platforms and their best features, helping you to decide which is best for you and your business’s needs.
Is the flexible WordPress best? The fast-working, hyper-customisable Magento? Or maybe you’re a Shopify fanatic.
Let’s have a closer look!
WordPress is an enormous platform powering more than 30% of the web. Thanks to its well-honed capabilities, it’s used for almost everything:
· Complex Portals
· Enterprise Websites
· & More
There are a number of great things about WordPress, but its biggest appeal is in its simplicity and complexity. As a content management system, WordPress offers a heck-of-a-lot of freedom. This sounds like cheesy nothingness from the depths of America, I know, but hear me out.
WordPress is so simple that anyone can use it, which is why it’s the birthplace of the blog for every teenager looking for an outlet or hoping to become insta-famous. Don’t let that detract from WordPress though - just take it as evidence of how easy it is to use.
Then on the other side of the coin, we have the complexity of WordPress. The back-end of WordPress is a playground for developers, where they can create more complex sites and play with thousands of plug-ins to extend the potential of your site.
What both the simplicity and the complexity enable is freedom! Freedom for the most technologically illiterate to be able to create something for themselves out of the easy-to-follow publishing and 1000s of website templates. Also, freedom for the technologically advanced to create something great!
Don’t know anyone technologically advanced enough to turn your WordPress site into something even greater? I hear The Web Company knows a few... (detect winky-face emoji).
Magento is also massive - it’s the number one e-commerce platform! Already sounding pretty great, yeah? Who doesn’t love a good trend?
Magento offers a number of appealing benefits to its customer base, with the platform allowing the installation of a vast number of plug-ins, extending its capabilities far beyond itself.
Magento is also very SEO-friendly. The URLs are descriptive, making it easy for search engines to understand and index the content of a page. They also have a thorough and up-to-date understanding of the ranking criteria for search engines, and they improve their features accordingly.
But, the biggest and most popular feature of this platform is that it has what they call a ‘multi-store’ functionality.
A multi-store functionality means you can have a number of online stores all under one roof. You can manage multiple sites on one back-end admin, which is great for anyone who has more than one site.
And while we’re here listing Magento’s positive features, here’s a couple more: They have mobile storefronts that seamlessly integrate with your existing online store, and they’re darn fast.
Mobile stores are user-friendly which;
a) makes users favour your websites, as 57% of users say they won’t recommend a business that has a badly designed mobile-site (SocPub)
b) makes Google like you, because they’re fond of any sites that treat their users well.
Magento also has a big focus on their running speed. They put a lot of effort into making sure their site works well, which should make all users happy because a fast site equals a well-built site.
If there is any down-side to Magento it’s the fixed structure of the sites, allowing less change to the layout than some other platforms. What this does mean, however, is that it’s very difficult for you to accidentally mess up your website because Magento is keeping you somewhat in check.
Shopify is a little more basic in comparison to the previous two examples, which may be preferable to some people.
Shopify, as its name implies, is all about creating e-Commerce platforms. It’s where you can develop an online store, organise your products, customise your store-front, accept a variety of payments, track and respond to your orders.
Possibly the best feature of Shopify is in relation to money (e-Commerce!)
- Shopify supports a huge number of payment gateways. This means you can accept money from many different sources, but it also makes you appealing to customers. Studies have shown that consumers respond well to payment gateways they recognise because they feel safe in handing over their money. Lots of gateways means lots of room for trusting recognition.
- Shopify works in almost every country with every currency. You’re probably not going to be shipping to every country but hey, isn’t it nice to have the freedom to choose your international audience without impediment.
- Shopify is reasonably cheap.
If a basic e-Commerce store is where you want to start then this can be a great option, but remember that it is a little more limiting than other platforms.
So what's it to be? There is a great selection out there on which to build your site. Just take into consideration your own needs and that will help you decide which route to take. And remember, if there's anything you're struggling with The Web Company is more than happy to help you out!